Why designers fail and what to do about it -- Scott Berkun, FBtB09

Martin Polley on June 30th, 2009

This is Scott Berkun’s talk from From Business to Buttons, Malmö, Sweden, June 2009.

Sometimes it’s problems in our design process or how we carry it out that cause failure. But in many cases, it’s the other stuff, the non-design stuff, the business stuff that causes failure. In this talk, Scott Berkun argues that need to consider these other aspects — pitching ideas, learning to talk the language of business, and so on — as design problems too.